Hi, I'm Amanda — founder of Club Melrose. Growing up in a small town, some of my earliest memories are flipping through fashion magazines, borrowing my mom's makeup, and walking around the house in oversized heels. Long before I understood beauty, getting ready became a creative outlet that gave me the confidence to become the woman I aspired to be.

That curiosity became the thread that shaped my career. While studying in Manila, I found my way into lifestyle journalism before transitioning into beauty marketing and talent management. My career eventually brought me to Los Angeles, where I worked alongside global entrepreneurs, brands, and artists. Beyond work, I found inspiration exploring museums, discovering beach towns, and wandering down Melrose Avenue. There was something about the city that made dreaming bigger feel possible. It celebrated creativity, individuality, and the courage to build a life on your own terms. When it came time to create my own brand, the name felt inevitable. Club Melrose takes its name from one of my favorite streets in Los Angeles—but more importantly, from the life the city inspired me to build.

I've always believed that the way we prepare for the day shapes the way we show up in it. For me, getting ready has never been about chasing trends or perfection. It's about taking a few intentional moments before stepping into the day—a quiet reminder to slow down, feel present, and move through the world with confidence.

Club Melrose was born from that belief. I created it to celebrate modern femininity through thoughtfully designed pieces that become part of your everyday rituals. Because getting dressed isn't reserved for special occasions—it's one of the simplest ways we choose ourselves, every single day.

Thank you for being here. I hope Club Melrose becomes a small part of your story, just as creating it has become one of the most meaningful parts of mine.